Turning Product into Spaces
Gladiator Garage Storage needed a visual library that appealed to many buyers while staying true to the brand. The goal was photo and video assets showing the product’s versatility for different lifestyles—makers and small business owners, car lovers, hunters, and homeowners who want organized, functional spaces.
Planning it out.
Every scene was art directed with the full content ecosystem in mind. Beyond hero imagery, each environment was designed to generate assets for e-commerce, social, digital, print, retail, and video. By planning for multiple angles, crops, motion, and product interactions from the start, each shoot delivered a cohesive library of content that stayed consistent across every channel.
Elevating the Installation Experience
The goal was simple: make learning feel as premium as the product. By elevating the art direction and visual storytelling, we transformed a standard installation guide into branded content that informed, engaged, and reinforced Gladiator's identity from start to finish.
Leading the creative direction for Gladiator projects has meant finding the balance between fresh storytelling and a consistent brand experience.
Across photo, video, and campaign work, I focused on creating authentic stories that connected with different audiences while making every production work smarter, delivering more content without sacrificing creativity or quality.