Storytelling Across Global Platforms
A world needed to be created to launch Le Creuset Riviera Color. As Creative Lead, I created the project from concept through set design, still photography, motion, and social assets. The objective was not simply to introduce a new color, but to build a world around it—one that transforms product into experience.
Creative Direction
Building a world worthy of this story meant grounding every decision in thoughtful research and meticulous detail. We leaned into the essence of the French Riviera—its palette, its light, its effortless elegance—and translated it into a visual language that feels both transportive and attainable. The goal was to evoke that open-window moment, where you can almost feel the coastal breeze, and to invite the audience not just to admire the beauty, but to bring a piece of it into their own home.
