Every Project Begins
with a Story
This story is about the space people rarely notice, but rely on every day. To launch the UniFirst Essential Series, we reimagined the restroom as more than a functional space — positioning it as a reflection of workplace standards, care,
and professionalism.
Custom Environment
Rather than sourcing a location, I led the design and build of a custom restroom environment. This allowed for complete control over composition, lighting, and flow — ensuring every detail supported a clean, timeless visual language that could scale across photo, video, and social.
As Creative Director and On-Set Art Director, I guided the work from concept through execution — shaping the environment, directing talent, and maintaining visual consistency across every frame. The focus was on capturing natural, human interactions in a space designed to feel effortless, reliable, and considered.
Elevating the Everday
Challenge accepted. Each footage reframed and thoughtful created using anamorphic film to elevate a new restroom dispenser series.